Sony Tv Live Sony Entertainment Television, commonly known as Sony TV or SET, is one of India’s most popular urban Hindi-language based general entertainment channel. Based in Mumbai, Maharashtra, it is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited), a subsidiary of Sony Pictures Entertainment since 1995. MSM's family of channels in India includes SAB TV, SET Max, SET PIX, AXN, Animax and recently they have launched a 24 hour Hindi Music Channel Sony Mix, distributed by MSM Discovery Private Limited (a distribution joint venture between MSM and Discovery Communications India). The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.The Pakistan Media Regulatory Authority has told the cable operators not to air Star Plus, Star News, Star Movies, Star One, Sahara One, Sony TV, B4U Music, Zee Music, Zee News, Zee Cinema or IBN News as they do not have landing rights in Pakistan.
